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Sunday, February 28, 2010
Nearly a third of Youtube searches are for Musical Content
Recently it was reported by research company Sysomos that %30.7 of Youtube's traffic comes from users watching music videos, or videos of songs with still images. Youtube, the internet leading source for media, has virtually become a pseudo-media player for many internet users. Instead of playing songs off of Itunes or Windows Media Player, people search on Youtube for music the want to hear. Youtube has adapted to support this mentality by giving Youtube members the options to 'favorite' certain videos and even make play lists of memorable content. This news supports the theory that music lovers are moving to more on-demand streaming platforms, as they find less reason to actually own music. Streaming sites like Pandora and Last.fm have reached new heights of popularity within the last year. The evolution of the internet into the most powerful and unprecedented storage unit of content in the world has many music indusrty experts signaling the change to more all-access type media platforms already popular online. Youtube serves as a accurate gauge of how this transition is taking place. The sharable nature of Youtube videos also accounts for the surge of video related searches. Embedded videos have become a fixture of for bloggers, who embed 57% of music videos shared last year. Also notable is that music videos are the most viewed category on Youtube for all age groups, although younger demographics do statistically view music content more frequently.
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ReplyDeleteIt's crazy how important YouTube is for musicians. Every musician or band has their own website and most are signed up on social sites such as twitter and facebook. Now, to take advantage of YouTube's video capabilities, artists have also made their own official YouTube accounts. On top of the attention their videos receive on their own account, one song can be found over and over again on many different user accounts, which creates even more publicity. YouTube is an easy way for anyone to find a song or video they're looking for, and with the "Related Videos" and "Suggested Videos" sections, who knows what you might come across. YouTube has become a great way for artists to promote themselves to millions of users.
ReplyDeletethahts a great point. the term 'viral' comes from these observations: that the more something is shared, the more attention that thing will receive. Musicians and techies alike understand the power of a viral video, such as OK GO's treadmill video.
ReplyDeleteThat's interesting. I'd never really thought of it like that concerning music before.
ReplyDeleteAnd wow... I haven't seen that video in forever. I went to watch it after reading your comment. I'd forgotten how much I love it. haha
What's scary are the songs that are so popular!!!
ReplyDelete